Brightening Horizons for Grifols Employees
The Grifols Academy is an employee training center that offers professional development courses, technical training, events management, and other services to Grifols Employees globally. They approached Carimus looking for a refreshed academy catalog and some follow-up pieces.
The Project
Roles
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Layout Design
Tools
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InDesign
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Photoshop
Collaborators
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Project Manager
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2 Graphic Designers
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Grifols Academy Stakeholders
Concepts
We started this project by creating two different concepts. The first had more of a professional and corporate feel and leaned into the Grifols blue color while the second concept was more light, and bright, and gave a more playful feel. After presenting these concepts to the stakeholders and discussing, we decided to move forward with the second concept.
Catalog
The catalog was a collection of all courses available within the academy of plasmapheresis. Each course needed a description and an indicator of the appropriate audience, time requirements, and prerequisites. I developed icons to be able to determine these at a quick glance and carried the diamond-shaped motifs throughout the catalog.
Pamphlet
While the catalog served as a great resource for active or interested students, the academy was equally interested in attracting new students that may be unaware of this offering. The pamphlet became the perfect solution. With a unique quad fold design this eye catching design was distributed around various Grifols offices.
Kaitlyn Wellborn Design 